The CMO's Tech Challenge: Breaking Through to CIOs and CISOs in 2026

15 Jul 2026

Lilibet’s Mayfair, London

Tech marketing has never been more competitive. Enterprise CIOs and CISOs are inundated with vendor outreach, content, events, webinars, and sales engagement, while buying committees continue to expand and purchasing decisions become increasingly complex.

At the same time, CMOs and Marketing Leaders face growing pressure to generate pipeline, influence revenue, justify investment, and demonstrate measurable business impact.

This private dinner brings together senior marketing leaders from across the cybersecurity industry to discuss how organisations are earning executive attention, creating meaningful access to enterprise CIOs and CISOs, and building engagement strategies that deliver genuine business outcomes. Together, we’ll explore how leading brands are moving beyond volume-based marketing to create trusted relationships, executive-level conversations, and influence long before a buying cycle begins.

Discussion Highlights

  • How enterprise CIO and CISO buying behaviour is evolving
  • Where tech marketers are seeing the strongest engagement and ROI
  • The impact of AI on content, campaigns, and buyer expectations
  • Why executive communities, peer engagement, and face-to-face interactions are becoming increasingly valuable
  • How leading marketing teams are balancing brand, pipeline, and revenue objectives
  • What it takes to build influence before an active buying cycle begins

Agenda

Discover what awaits you at The CMO’s Tech Challenge: Breaking Through to CIOs and CISOs in 2026, by EDS.

Welcome Drinks Reception

Dinner & Discussions

Cybersecurity marketing has never been more competitive. Enterprise CIOs and CISOs are inundated with vendor outreach, content, events, webinars, and sales engagement, while buying committees continue to expand and purchasing decisions become increasingly complex.

At the same time, CMOs and Marketing Leaders face growing pressure to generate pipeline, influence revenue, justify investment, and demonstrate measurable business impact.

This private dinner brings together senior marketing leaders from across the cybersecurity industry to discuss how organisations are earning executive attention, creating meaningful access to enterprise CIOs and CISOs, and building engagement strategies that deliver genuine business outcomes. Together, we’ll explore how leading brands are moving beyond volume-based marketing to create trusted relationships, executive-level conversations, and influence long before a buying cycle begins.

Discussion Highlights

  • How enterprise CIO and CISO buying behaviour is evolving
  • Where cybersecurity marketers are seeing the strongest engagement and ROI
  • The impact of AI on content, campaigns, and buyer expectations
  • Why executive communities, peer engagement, and face-to-face interactions are becoming increasingly valuable
  • How leading marketing teams are balancing brand, pipeline, and revenue objectives
  • What it takes to build influence before an active buying cycle begins

Thank you & Goodbyes

About EDS

EDS is a global B2B events and executive engagement company, bringing together the world's leading CIOs, CISOs, CDOs, and senior technology decision-makers through a portfolio of high-impact experiences. Through Xseries summits, Xperiential private dinners and experiences, CXO Secrets podcasts, and bespoke executive programmes, EDS creates meaningful connections between enterprise leaders and carefully selected technology partners. Our communities are built on relevance, quality, and peer-to-peer engagement, providing a platform for senior executives to exchange ideas, share challenges, and explore the technologies shaping the future of business. With events spanning Europe and North America, EDS delivers executive audiences that are difficult to reach, highly engaged, and actively driving technology strategy within some of the world's largest organisations.

Apply now to attend

Location

Lilibet's, Bruton Street, London, UK

Lilibet's, Bruton Street, London, UK

This Xperience

FAQs

What does my delegate pass include?

Your pass grants you full complimentary access to exclusive curated experiences, including dinners and other private getaways at some of the world’s most prestigious venues. Enjoy ample networking opportunities in a closed-door environment, courtesy of our exclusive sponsoring partner for each specific gathering.

Why attend?

Our Xperiencial gatherings offer an unparalleled opportunity to connect with senior executives, share insights, and explore potential collaborations in some of the world’s most luxurious settings. It’s a unique environment to engage with industry leaders and exchange invaluable perspectives on the latest trends and innovations in a closed-door, invitation only setting.

Do I need to prepare anything?

No preparation is needed on your part. We take care of all the finer details. Simply arrive at the specified time, date, and location, and we’ll handle the rest to ensure you have a seamless and enjoyable experience. 

Have any more questions?

For further inquiries or assistance, please feel free to contact us at contactus@edsxevents.com 

Have any more questions?

Get in touch