In 2025, customers expect seamless, personalised, secure digital interactions across every touchpoint and, 70% are willing to pay more for it (Forbes, 24). They won’t settle for cumbersome authentication processes, or inconsistent access controls. Fail to meet expectations and you risk losing customer loyalty, eroding market share, and missing growth opportunities in an increasingly crowded marketplace.

Achieving these CX goals is increasingly challenging as organisations contend with a growing digital ecosystem, a complex threat landscape, and the limitations of legacy and fragmented systems. These factors not only hinder customer experience and erode trust but also limit an organisation’s ability to remain competitive. Especially given high-cyber-maturity organisations are 27% more likely, on average, to achieve their business outcomes than peers (Deloitte, 2024).

While information security might not traditionally take center stage in the CX conversation, it’s a critical enabler of trust and seamless interactions. Join our roundtable as we explore how your enterprise can embrace modern IAM as more than just a backend function but a revenue-generating asset that drives loyalty and business growth?