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Technology That Moves People: Scaling Fitness Through AI & Experience

Technology is transforming every industry – including fitness. But in a business built around people, creating great digital experiences isn’t just about adopting the latest AI tools. It’s about using technology to remove friction, empower employees, and help customers achieve better outcomes.

 

In this episode of CXO Secrets, David McClelland sits down with Aaron Gette, Chief Information Officer at EOS Fitness, to explore how one of the fastest-growing fitness brands in the United States is using technology to scale without compromising customer experience. As EOS approaches 200 locations and nearly three million members, Aaron shares how cloud technology, AI, and connected fitness platforms are supporting rapid growth while keeping people at the centre of every decision.

 

Aaron explains why measuring the ROI of AI has become one of the biggest challenges facing technology leaders today, how EOS is embracing agentic AI to improve both member and employee experiences, and why service leadership and mentorship remain critical in building high-performing technology teams. From scaling digital infrastructure to creating connected fitness journeys, he offers practical insights into leading innovation in a fast-moving, customer-focused business.

 

Topics include:

  • Scaling technology to support one of America’s fastest-growing fitness brands
  • Why customer experience should drive every technology decision
  • Measuring the ROI of AI beyond the hype
  • Using agentic AI to enhance member engagement and operational efficiency
  • Building connected digital and in-person fitness experiences
  • Supporting rapid business growth with cloud-first technology
  • How CIOs can balance innovation with practical business outcomes
  • Why service leadership creates stronger technology teams
  • The importance of mentorship in developing the next generation of leaders
  • Creating technology strategies that enable people, not replace them
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Aaron Gette
CIO
EōS Fitness

Innovative thought leader and influential IT executive with over 25 years experience in the SMB, Midsize and Enterprise markets. Extremely effective communicator, delivering CIO/CTO level leadership, with the ability to build and manage high functioning teams. Excellent relationships manager, with a keen instinct for leveraging technology to generate revenue and new lines of business.

Experienced strategic product and project manager, with an impeccable track record of successful digital product deployments across multiple business types. Wide breadth of experience and skill in software and hardware solutions; capable and consistent in delivering the solutions that fit needs and future growth. Strategic planner with a clear understanding of the cloud, managing the digital transformation of data and traditional infrastructure transitions to IaaS, SaaS, and PaaS solutions.

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