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Building for the Future: Composable Commerce and Customer-Centricity with Simon Clarke

Digital transformation in retail isn’t just about systems — it’s about creating seamless, customer-centered experiences.

In this episode of CXO Secrets, David McClelland is joined by Simon Clarke, Global CIO at Clarks, to explore the move to a fully composable commerce architecture. Simon explains how this shift has enabled Clarks to build a flexible, responsive digital ecosystem that connects online and in-store experiences while integrating new tools and capabilities with ease.

They discuss the team’s MACH Impact Award recognition, rapid deployment of websites and store integrations, and the leadership philosophies that foster innovation, autonomy, and a culture focused on customer experience.

A must-listen for CIOs, technology leaders, and retail executives driving digital transformation in a fast-evolving marketplace.

Simon Clarke

CIO

Clarks

Simon Clarke

CIO

Clarks

I thrive on taking businesses on the digital transformation journey. I have a strong technology and retail pedigree having held senior IT transformation roles in a number of businesses. I am passionate about customer centricity and therefore put the customer front and foremost of any solution.

I have a proven track record of delivering results in listed, private, PE backed and public sector organisations. These experiences are gained from UK and international roles and across sectors including Retail, Luxury, Publishing and B2B. I thrive working with diverse teams across the business to deliver results.

My experience includes: Enterprise Technology and solutions, ecommerce, AI, strategy, end to end Supply Chains, SAP, international Supply Chain management, business restructuring and turnaround, S&OP, demand and supply management, transformation and change management, innovation, operational management, contract negotiations, continuous improvement, stakeholder engagement, outsourcing and customer service.
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