AI Reality Check: Turning Hype into High-Value Delivery with Phil Parker, EVP Technology Strategy & AI Delivery at Equal Experts

In this episode of CXO Secrets, David McClelland is joined by Phil Parker, EVP for Technology Strategy and AI Delivery at Equal Experts, for a grounded conversation about the realities of AI adoption in business and technology. Together, they unpack the pressures leaders face to “do something with AI”, why many projects fail to deliver value, and how high-performing teams turn experimentation into transformation. From debunking AI misconceptions to identifying “Goldilocks” exemplars and tackling legacy systems, this episode reveals how curiosity, learning, and practical strategy can turn hype into sustainable progress.

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Equal Experts

Equal Experts is a global network of over 4,000 consultants dedicated to driving transformational business outcomes through technology, AI and software. We help you navigate complexity, accelerate value, and future proof your business. Since 2007, we've supported ambitious organisations across all sectors, from scale ups to some of the world’s largest companies. Our consultants have an average of 18 years experience and are carefully selected for their hands-on expertise and ability to work seamlessly inside client teams - bringing pragmatism, insight, and delivery excellence.